OS Lead → Call → Visit → Booking → Collection, connected→ The Operating System for Modern Real Estate Leads, calls, site visits, bookings and collections — connected in one system, across web and phone.
Built for developers and real-estate agencies in India, around the way Indian sales teams actually work.
Built by Trade Hamlet ◆ Designed for Indian real-estate teams ◆ Web + Android
realtydesk.co.in / leads Sample data
Leads ● Campaigns Calls Follow-ups Site visits Inventory Demand & collections Partners Skyline Residency312 of 480 units available Leads inbox LIVE
RS Rahul Sharma Meta lead ads · Skyline Residency
New PB Priyanka Bora 99acres · Riverview Enclave
Already known AG Ankur Gogoi Google Sheet · Skyline Residency
New NA Nasrin Ahmed Housing.com · Green Acres
Repeat BS Bikash Sarma Walk-in · Riverview Enclave
New DB Deepshikha Baruah Website · Green Acres
New RS Rahul Sharma Meta lead ads · Skyline Residency
New PB Priyanka Bora 99acres · Riverview Enclave
Already known AG Ankur Gogoi Google Sheet · Skyline Residency
New NA Nasrin Ahmed Housing.com · Green Acres
Repeat BS Bikash Sarma Walk-in · Riverview Enclave
New DB Deepshikha Baruah Website · Green Acres
New Before you call Rahul Sharma Last call, 4 days ago: “I want to discuss it with my family.” Today → Ask if the family discussion is done, then offer a Saturday visit.
3BHK · ₹85L Follow-up due today
Recorded call · 04:12
Transcribed from Hindi · summary, buyer mood and next action ready ✓ Duplicate caughtMatched to a 99acres enquiry
₹ Payment receivedB-201 · Demand #2 · reconciled
Leads→ Campaigns→ Calls→ Follow-ups→ Site visits→ Inventory→ Demand→ Bookings→ Collections→ Partners→ Customers→ Leads→ Campaigns→ Calls→ Follow-ups→ Site visits→ Inventory→ Demand→ Bookings→ Collections→ Partners→ Customers→
The leak
Real estate doesn’t lose money in one place. It leaks across dozens of small gaps. A Facebook lead sits in a spreadsheet. Gap: lead intake
A telecaller forgets yesterday’s conversation. Gap: call context
A site visit happens, but nobody updates the outcome. Gap: visit result
A payment is due, but the follow-up happens late. Gap: collections
A builder asks, “How many serious buyers do we actually have?” Gap: reporting
Realty Desk connects those moments. → One system · every stage
From first enquiry to final collection. Follow one buyer through Realty Desk. Every stage hands its context to the next — nothing is re-typed, nothing is lost.
01 Lead 02 Campaign 03 Call 04 Follow-up 05 Site visit 06 Match 07 Booking 08 Collection 09 Partner 10 Customer
Leads 01 / 10
New lead: Rahul Sharma Arrives from Meta lead ads within seconds and is checked against existing leads — no duplicate found.
RS Rahul Sharma · Skyline Residency · 3BHK
Buyer timeline Sample data
✓ New lead: Rahul Sharma Leads
Leads & campaigns Every enquiry. One place. Bring leads from the places your sales team already uses — and know which ones are really new.
Meta lead ads Google Sheets 99acres Housing.com Website Walk-ins Manual
Smart lead intake
What happens in the first few seconds New lead Meta · 3BHK form Duplicate detection Matched by phone number Existing buyer? Linked if already known Campaign attribution New / existing / repeat Project assignment Skyline Residency Assigned telecaller By project and campaign access Follow-up First-call task created This quarter Sample data
1,284 enquiries
742 New
384 Already known
158 Repeat enquiries
Calls
Every conversation becomes usable data. Transcript → Summary → Buyer mood → Next action
অসমীয়া বাংলা हिन्दी English
Sample call Caller নমস্কাৰ, মই স্কাইলাইন ৰেচিডেন্সিৰ পৰা কৈছোঁ। আপোনাৰ পৰিয়ালৰ সৈতে কথা হ’লনে?
Buyer হয়, সকলোৱে ৩ বিএইচকে পছন্দ কৰিছে।
Caller বঢ়িয়া! আপুনি কেতিয়া site visit কৰিব পাৰিব? শনিবাৰে হ’বনে?
Summary Wants a 3BHK. The family has agreed; open to a visit.
Buyer mood ● Positive · keen to see the flat
Next action Confirm the Saturday site visit
Before you call Sample data
RS Rahul Sharma Last call · 4 days ago
Interested in 3 BHK
Budget ₹85L
Project Skyline
Buyer said “I want to discuss it with my family.”
Today's objective Ask whether the family discussion is complete, then offer a Saturday site visit.
Built for Indian conversations.
অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English
অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English অসমীয়া বাংলা हिन्दी English
Assamese · Bengali · Hindi · English
Smart Call · Follow-ups Know who to call. Know why you’re calling. Every follow-up carries its full context, so the next call starts where the last one ended.
Previous conversation Last action Next action Due date Responsible person Project Campaign Lead stage
Explore Smart Call → Rahul Sharma Follow-up overdue · family discussion
Call Priyanka Bora Payment discussion · Demand #3
Call Amit Das Site visit confirmation · Sat 11:00
Call Call → Recorded → AI summary → Next task created
Site visits
From “interested” to “visited”. Every visit ends with a result — and every result creates the next step.
After the visit · Sat 11:00 · sample What happened with Ankur Gogoi? Interested Needs follow-up Negotiating Not interested Another project preferred
Realty Desk does next The lead moves to negotiation and the manager can see it. Visible on the lead, the caller’s task list and the site-visit report.
Figures are sample data
Inventory Know what you can sell — right now. Inventory isn’t a separate spreadsheet. A buyer’s requirement is matched against live units, then handed to the caller for a site visit.
Buyer requirement → Matching inventory → Telecaller → Site visit
Explore inventory → Skyline Residency 2BHK · under ₹70L 3BHK · ₹80–90L
1 available unit match “3BHK · ₹80–90L” · sample data Demand & collections What was promised, what was received, and what’s due. Realty Desk doesn’t stop at the booking. Demand letters, payment schedules, reconciliation and each buyer’s ledger live in the same system.
Aging Sample data
Due today 1–7 days 8–30 days 30+ days
Ledger · Flat B-201 Buyer: R. Sharma · sample
Demand #1 · Booking ₹8,50,000 Paid
Demand #2 · Foundation ₹12,75,000 Paid
Demand #3 · Slab 2 ₹8,50,000 Due in 7 days
Reminder queued · payment due in 7 days
Explore demand & collections → Analytics
Ask your business what happened. Don’t just see data. Reports answer in plain sentences, then give you the detail as a PDF or a spreadsheet.
Example · last 90 days Sample data
1 in every 59 leads booked.
Reports Lead Campaign Call Follow-up Site visit Demand Collection
Download PDF Download spreadsheet
47 leads haven’t had a follow-up in 48 hours. Follow-ups
Skyline Residency generated 38% of site visits. Projects
₹32L remains outstanding across 19 buyers. Collections
2BHK Meta brought the most qualified enquiries. Campaigns
Incoming call · Realty Desk RS
Rahul Sharma Skyline Residency · 3 BHK · ₹85L Warm ✕ ✆
Incoming call After the call
Android app The operation travels with your sales team. When a buyer rings, their project, budget and stage appear on screen. After the call, the summary and next follow-up are already waiting.
Explore the phone app → Intelligence without fiction Numbers you can trust. Realty Desk only tells you what it actually knows. When it doesn’t know, it says so.
01 Facts stay facts. If 83 leads exist, Realty Desk reports 83. A lead isn’t marked hot until someone has actually spoken to them.
Leads: 83 · counted, not estimated
02 AI doesn’t fill gaps with guesses. If a transcription or summary fails, you see that it failed — never an invented transcript.
Transcription unavailable
03 Forecasts are clearly identified. Forecasts are worked out from your own pace and are labelled as forecasts — never presented as actual revenue.
Forecast · not actuals
04 Progress shows only when recorded. Construction progress appears only when someone on site recorded it.
Tower B · not recorded
AI
AI inside the workflow, not AI for decoration. 01 Before the call AI prepares the caller with the last conversation and one objective for today.
02 During the operation AI turns what buyers say — in their own language — into structured notes.
03 After the call AI summarises the call, reads the buyer’s mood and suggests the next step.
04 Across the business Ask Realty Desk a question in plain words and get the answer from your own data.
Coming next · not live yet WhatsApp automation Construction OS Command See what’s new → What is Realty Desk? + Realty Desk by Trade Hamlet is a real estate operating system and CRM for developers and agencies in India. It connects leads, campaigns, calls, follow-ups, site visits, inventory, bookings and collections in one system, on web and Android, so every stage hands its context to the next.
How much does a real estate CRM cost in India? + Realty Desk has plans for smaller teams, growing developers and agencies, and larger sales operations. Pricing depends on team size and the areas you use. Talk to us for current pricing and a walkthrough with your own projects.
Can Realty Desk record calls in Assamese? + Yes. Realty Desk picks up telecallers’ call recordings and transcribes them in Assamese, Bengali, Hindi and English, then writes a summary, the buyer’s mood and the next step. If a transcription or summary fails, it says so instead of inventing one.
How do I get Facebook leads into Realty Desk automatically? + Connect your Meta lead ads once. New leads arrive tagged with their campaign, are checked against existing leads for duplicates, and are assigned to a caller. Leads from Google Sheets, 99acres, Housing.com, your website and walk-ins land in the same place.
Does Realty Desk work on Android? + Yes. The Android app shows caller ID for known leads with their project, budget and stage, supports one-tap calling, tasks and follow-up updates, and uploads call recordings automatically from the phone’s own recorder.
Your real-estate operation has enough moving parts. They shouldn’t live in different systems. See a lead enter → get called → become a site visit → a booking → move into collections